Dior | Set Design  project

category Set Design and Styling in Dubai, UAE

When Haute Couture Meets Haute Horlogerie

“The ball gown makes you dream and must make you a dream woman,”
said Christian Dior of his dramatic and decadent dresses.
Taken as the main inspiration for the beautiful Dior Gran ball timepieces, a glamorous gown swirling is mirrored by the meticulous movement found when looking into the heart of watch.
For the June issue of Arabian Watches and Jewellery magazine, Aces of Space was contacted to create a scenic set design for a six page editorial in collaboration with Dior time pieces and fine jewellery.
As our team was so intrigued by the intricate movement of the Dior timepieces, we analyzed the classic Dior dresses and the beautiful motion the fabrics give to the silhouette of a woman.
Taken inspiration from Dior runway, our aim was to create a set that reflects the key fashion collection highlights such as, pleats, layering and movement. Combined with the stunning hues we observed in the facades of the jewellery and timepieces collection, our team started to compose 6 different set designs.

 

Since the swirling gown motion was mirrored within the movements of the timepieces, our Aces handcrafted colorful paper set designs which paid homage to couture fabric manipulation techniques and accentuated the intricate details of the timepieces. The outcome? Page-popping colorful set designs which playfully showcase Dior’s spectacular Grand Bal timepieces.

LIGHTS,

CAMERA,

ACTION!