Go! Fish | Hospitality  project

category Concept Design in Antwerp, Belgium


NORDSEE operates over 370 restaurants (franchise partners and company owned stores) in Europe, mostly located in populated areas such as city centers, airports and train stations. NORDSEE’s knowledge about fish has been passed on from generation to generation. Together with the NORDSEE team & Conceptional Aces of Space designed Go!Fish, the rebellious younger sister of NORDSEE.

Go!Fish plays into that feeling of adventure and freedom that is characteristic for coastal life. With its humorous tone-of-voice and its accessible and adventurous appearance, Go!Fish connects with younger generations, which is strengthened by it’s nostalgic though modern interior.

We created this design based on a shoebox model, that means that it’s a fictional location based on solely m2. This way we can try routing, furniture and all other key elements which are important for a high traffic location. And eventually we can port the design over to the layout of an actual location, once we have one. After we completed the design the first Go!Fish was implemented at Wijnegem City Center (Antwerp/Belgium). Hopefully many more to come!

Besides the name and logo, Aces of Space designed all the other branding elements such as uniforms, menu, packaging and graphics. The wavy light feature refers to the ocean and its waves. The brand colours we have used refers to GoFish’s big Brother Nordsee and makes sure there is a connection between the two brands/concepts.